Bartering is Not Dead!: Comment

Andrew posted an article on bartering at a computer store, having worked in computer stores in the past I found it very interesting, here is my comment:

This presents an interesting situation, when I worked at Best Buy, bartering was an implied part of the training. We were quickly showed how to access pricing information and told which things had the highest margins so we were readily able to barter with the customer. However, the downfall of Best Buy was that since they don’t trust their employees, everything had to be passed through a manager so it limited the ability you had as an employee to effectively barter.

I think that this is a very effective way to make a sale as people love being able to say that they got something for “free” with their purchase and its even better if they got a discount off of the retail price. This also leads back to your original point, the idea of creating a relationship with the customer which is something that is just about as close to dead as can be in the world of electronics. Most people are highly price sensitive and therefore will just go to the place with the lowest price. By entering the idea of bartering into the negotiation it may bring people through the doors in the future if only just to see how low they can negotiate the price down which, if they feel they continue to get good prices and after-sales service from you may build a relationship.

Andrew’s blog is available here

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