Design with Aligning

One of the things that I learned from reading the non-designer’s design text was the importance of keeping things consistent; the way to book presents what you should do right next to what you shouldn’t do provides a stark contrast as to how much more effective it looks when things are properly aligned.  Not only does it make it easier to read if you are interested and want to read the whole thing but it makes it easier for you to scan the entire page of information and pick out the most interesting content.

In class, there was talk that people only read 20% of what is on the page when they are reading online, this also has an effect on the way that we must align and place content on the page as people’s attention spans grow shorter and shorter over time.  I read the other day that a slowdown of just one second on Amazon’s website response time could cost the company upwards of a billion dollars over the course of a year, that’s a lot of money to lose over a second.  It goes to show the importance of having the information that people need easily available and ensuring that people are able to get where they need to go quickly.  The same place that had the Amazon fact also said that people will wait less than three seconds to see if they find the information before abandoning the website altogether in favour of another webpage.

It all points to one conclusion, if your content is not easy on the eye, there is always somewhere else to look, especially on the internet.


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