Ask McDonalds?

A while ago McDonald’s launched a page that promised to let you ask, and have answered any question you have about McDonald’s and what they do.  The danger that I see in this is that since they have linked this process through Facebook and Twitter I have seen multiple people post questions simply so that they can post them to their timeline for the purposes of either making fun of McDonald’s or asking some question that is not designed to help further the conversation.  Many of the questions are not things that you would want many people to even begin to wonder about your company if it was in fast food or any food-related business.  Some example questions that I saw were:

“Is your food actually one molecule away from being plastic?”

or…

“Why does your food look so much more delicious in commercials than it does in reality?”

Neither of these are questions that I would want asked of my company, especially on the company website and broadcast across social media.  While it is admirable that McDonald’s is willing to allow their customers to ask these questions it seems to me that they are opening themselves up to an unnecessary level of criticism by doing so.  It is also interesting to see how some of the questions have been responded to, most of them have been handled very well by the person responsible for returning the answers to the questions.  Who knows, maybe McDonald’s PR team was bored one day and wanted a challenge so they gave themselves an almost unlimited supply of questions to reply to!

Let me know in the comments if you think this would work with other companies s or if you would have done the same given McDonald’s reputation?

Link to the McDonald’s page is available here

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2 Responses to “Ask McDonalds?”

  1. I can definitely see what you mean regarding the dangers of an “Ask McDonalds” page.

    You would think that McDonalds would have sat down and discussed the potential for offside comments and questions, as any company would when they opened a channel for communication.

    It is widely known that McDonalds is an organization that is scrutinized on many levels and in many ways. By opening up dialogue with their stakeholders, perhaps they are trying to operate under the notion that they have nothing to hide (which is not to say that they do or do not have anything to hide – I’ll reserve judgement).

    While I commend McDonalds for doing this, I think that it is equally dangerous for any company to do this.

    “Hey Toyota, my Camry doesn’t stop so well. Did you forget my brake lines?”

    “Dear Apple, is it true that FoxCon employees are jumping from the roof of their facility in Asia?”

    “Gary Bettman, Do you find some sort of sick joy in the NHL work stoppage?”

    Maybe you’re right – McDonalds’ PR staff must have been bored.

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