Making Follow-up Easier

This article talks about a new CRM (customer relations management) software that is being made available by a company named Tracer.  The difference with this software is that it is a pared down version of other CRM softwares of old that is designed just to include the most important components so it can be delivered at a lower price.  The other difference with this software is that it is designed to work not only on computers but also to function on cell phones.  This makes one of the components of CRM which is the follow-up much faster and more efficient to do.  The advantage of this is that feedback from customers as well as direct communication with the customers is much simpler, faster and less expensive.

here is the original article:

Sales solutions company Tracer has developed a hosted mobile customer relationship management platform that is web-based and can be accessed from the Internet via a computer or cellphone browser.

The application, known as Tracer CRM, provides clients with simple and painless remote management of sales, service and technical people. Priced for the small-to-medium enterprise (SME) market, it’s an ideal CRM solution for service-based businesses.

“There is no shortage of CRM solutions but, at the same time, there’s a huge market out there for a CRM system that is uncomplicated and easy to use,” says Cobus van Graan, MD of Tracer. “Generally, customers buy a solution and use only a fraction of the functionality available to them, simply because that is all they need. We have looked at the most common requirements and developed a mobile solution that is modularised, so people pay only for the modules they want. And because it’s mobile, they can access it anywhere, round-the-clock.”

Read more at this link

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